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Eternal Optimist Pod Group

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Buy Ucla Apparel

For the true UCLA fan, DICK'S Sporting Goods is the ultimate one-stop shop. Find officially licensed apparel, including hoodies, sweatpants, crew neck t-shirts, and polos marked with your team's logo or wordmark to show off your True Blue and Gold spirit.

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UCLA's need of a partner for footwear and apparel arose when its original 15-year, $280 million contract with Under Armour -- the richest apparel sponsorship in college sports -- was terminated earlier this year.

As part of the agreement, Under Armour paid UCLA $15 million up front in addition to roughly $11 million per year in rights and marketing fees. The apparel company also agreed to supply the school with an average of $7.4 million in clothing, shoes and equipment each school year while contributing $2 million over an eight-year span toward athletic facility upgrades.

The EPSS Department leads many field trips for research and teaching purposes, often requiring personal hiking and camping gear. To ensure all students can participate in these trips, the department offers an inventory of basic field/camping gear that can be borrowed by UCLA students at no cost. The program is operated on the honor system and requires only signing-in and signing-out of equipment. Students interested in borrowing gear for an upcoming field trip can ask request access to the departmental gear from their professors or can email

Officially licensed UCLA x Nike gear and UCLA x Jordan gear will become available in fall 2021. The UCLA Store is the official retailer of UCLA Athletics and will be among the first to feature the new apparel.

UCLA joins 30 other schools with exclusive, mass-retail channel agreements with HBI, including the University of Michigan, Clemson and Penn State. In addition, more than a dozen universities have primary apparel partnerships with HBI, including the University of Texas, The Ohio State University and the University of Georgia.

Under Armour claimed COVID-19 triggered a \u201CForce Majeure Event\u201D clause in their contract, which relieved the footwear and apparel company from any further obligations under the historic agreement.

In order to prepare for the tour, my group members and I split up the information that we would need to find. I was responsible for describing the structure of the industry and how globalization and immigration have shaped this community. I looked at Sweatshop Watch’s website, and also used some information that I had from previous research. Sweatshop Watch’s "pyramid of power" demonstrates that the retailers hold the most power. They determine the prices of clothing, and reap the highest profits. Usually they buy products from brand-name manufacturers, but with increasing frequency, they have been producing their own labels. Either way, the next step is the contractors, who hire workers to sew the fabric, attach buttons, and do all the work meager wages. The contractors bid against each other for contracts with manufacturers, so they must produce the clothing at the lowest possible cost. The workers, therefore, must receive low wages and remain in a powerless position in order for the profits to flow back to the top of the pyramid. In Los Angeles, these workers are usually immigrants, who are in a disadvantaged position since they don’t speak the language and are not educated on their rights as workers in this country. In addition, many of them have come to the US searching for employment, and they cannot afford to lose their jobs by protesting the terrible treatment they receive. Most of the garment workers here are from Central and Latin America, but there are also large numbers of Asian immigrants who work in this industry. Globalization affects the production of apparel, because transnational corporations and trade agreements reduce the power of populations around the world. As big businesses swallow up the land and cash crops replace food staples, former farming communities are impoverished, forcing people to move to the cities looking for income. The urban centers of developing countries cannot support such massive growth, and many recent migrants find they must move elsewhere for employment. The US has more employment opportunities then most developing countries, so many people come here, often without documentation. Los Angeles has incorporated immigrant labor into its economy, exploiting the recent arrivals to produce large amounts of garments for very low prices.

The other areas that our group focused on tried to take into account some of the theres that we’ve been discussing in class. For example, we talked about why Los Angeles is a center of garment production, and addressed the ethnic and class relations within the industry and the area. We also talked about some of the challenges that union and community organizers face, and some of the current efforts to empower the workers. I’m not sure if these issues receive adequate attention in Asian American and Ethnic Studies classes, because I haven’t taken many of these classes. But it seems that often classes fail to discuss organizing efforts, especially alternatives to unions. I learned some very interesting things on the tour. We went into California Mart, which is am enormous building dedicated to the showcasing of LA’s finest fashions. It was so well-polished and filled with very stylish clothes, actually things that I would like to own. From the windows we looked out and saw the buildings that house the very factories that produced these items. It was fascinating to experience how retailers can come into the area to do business and get such a closed view of the industry. Also, I learned that it takes very little capital in order to set up shop in LA. All you need is a space and some sewing machines, which is why so many of the contractors are actually immimgrants themselves, who are just looking to make an income. This does not excuse their despicable treatment of the workers, but it puts it in perspective, espcially when you consider the pressure of the manufacturers and retailers about them. Our class discussions also tied in, as we learned that one of the reasons that Koreans are so often the owners of the factories is that they have such tight community ties. Through their church groups, it is not uncommon to pool money to enable the purchase of the necessary resources to open a garment factory. I have always wondered why it is that Korean immigrants often own the factories, and it was exciting to tie this new information into what I already knew about the industry. I will share my newly expanded understanding of the LA garment industry and the garment district with the United Students Against Sweatshops chapter at UCLA and also nationally. I think it’s important for people in the rest of the country to have an understanding of what’s going on here, as this is the center of apparel production in the US. I will continue to learn more about this community as I continue to volunteer at the Garment Worker Center and visit the area. Also, by going to support the protests at Forever 21 and Bebe stores, I hope to become more familiar with the workers, and learn about the community from their perspective. I have not had a chance to read the book Behind the Label, but I plan to, as soon as I can squeeze it in between my other class readings, and I think this book will teach me a lot as well.

As e-commerce continues to rise and be a significant portion of how the apparel industry does business, many companies are looking for new and innovative ways to transition their accounting processes to be more digital. 041b061a72


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